HaatBeat Calculators

Markup calculator

Work out the selling price from a cost and a markup, and see the margin it gives.

ReviewedAny currency
₹
What the item costs you.
%
Profit as a percentage of cost. 0% to 1,000%.
Selling price
₹1,000.00

A 25% markup on ₹800.00 gives a selling price of ₹1,000.00, a profit of ₹200.00 and a 20% margin.

From cost to price
Cost₹800.00
Profit₹200.00
Margin (profit ÷ price)20%
Selling price₹1,000.00
Markup is profit as a share of cost; margin is profit as a share of price. The same profit gives a smaller margin than markup.

How it's calculated

Price = Cost × (1 + Markup) Margin = Markup ÷ (1 + Markup)

Markup is expressed as a decimal here: 25% is 0.25. The margin is always lower than the markup.

Assumptions

  • Prices exclude sales tax, VAT or GST.
  • Cost is the full cost of one unit.

Worked example

A cost of 80 with a 25% markup gives a price of 100, a profit of 20 and a 20% margin.

Questions

Why is my margin lower than my markup?

Markup divides profit by cost; margin divides it by the higher selling price, so it is always smaller.

What markup gives a 50% margin?

A 100% markup: cost 50, price 100, profit 50.

Can I enter a markup over 100%?

Yes, up to 1,000%.

Sources

Last reviewed 1 October 2026 by Sachin. How we check calculators.